Privacy Policy
Last updated: 10 August 2026
1. ABOUT THIS PRIVACY POLICY
Super Directories Ltd (“Super Directories”, “we”, “us” or “our”) respects your privacy and is committed to protecting your personal information.
This Privacy Policy explains how we collect, use, store and protect personal information when you:
- visit the Super Directories website;
- create or manage an account;
- purchase a membership;
- create, claim or manage a business profile;
- contact a business through Super Directories;
- submit a review, offer, event or other content;
- contact us;
- subscribe to communications from us; or
- otherwise interact with Super Directories.
We process personal information in accordance with applicable UK data protection law, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, as amended from time to time.
This Privacy Policy should be read alongside our Terms of Service and any other privacy information we provide when collecting personal information.
2. WHO WE ARE
For the purposes of UK data protection law, the data controller is:
Super Directories Ltd
Company number: 16978767
Registered office: 20 Wenlock Road, London, England, N1 7GU
Website: www.superdirectories.co.uk
Email: hero@superdirectories.co.uk
Super Directories Ltd is responsible for deciding how and why personal information covered by this Privacy Policy is used.
3. PERSONAL INFORMATION WE MAY COLLECT
The personal information we collect depends on how you use Super Directories.
Information you provide to us
We may collect information including:
- your name;
- business name;
- business address or service area;
- email address;
- telephone number;
- account and login information;
- information submitted when creating or managing a business profile;
- photographs, videos, audio, documents and other content you choose to upload;
- information contained in reviews, offers, events or other submissions;
- communications you send to us;
- enquiries submitted through the platform;
- information relating to your membership or purchases; and
- marketing and communication preferences.
Where you operate a business profile, some information you provide is intended to be displayed publicly as part of that profile.
You should therefore avoid including private personal information in public-facing areas unless you are comfortable for that information to be publicly available.
Information collected automatically
When you use our website, certain technical information may be collected automatically, including:
- IP address;
- browser type;
- device type;
- operating system;
- pages visited;
- date and time of visits;
- referring website or source;
- interactions with website features; and
- cookie or similar technology information.
We may use this information to operate, secure, understand and improve the website.
Information from other sources
Where permitted by law, we may receive information from third parties or publicly available sources.
This may include service providers supporting the operation of our website, payment processing, analytics or other business functions.
If we obtain personal information from another source, we will handle it in accordance with applicable data protection law.
4. BUSINESS PROFILE INFORMATION
Super Directories is a public business directory.
Information deliberately supplied for inclusion in a business profile may therefore be publicly visible and may include:
- business name;
- business description;
- business contact details;
- business location or service area;
- opening hours;
- photographs and other media;
- website and social media links;
- products and services;
- offers and promotions;
- events;
- reviews and responses; and
- other information selected for publication.
Public profile information may also be discovered through search engines or shared through links to Super Directories.
If you provide personal contact information as your public business contact information, that information may also become publicly accessible.
You are responsible for ensuring that you have permission to publish personal information relating to other individuals through your profile.
5. HOW WE USE PERSONAL INFORMATION
We may use personal information to:
- create and manage accounts;
- provide and maintain business profiles;
- process membership applications and purchases;
- administer subscriptions and renewals;
- provide customer support;
- communicate with Members about their accounts or memberships;
- enable visitors to discover and contact businesses;
- manage reviews, offers, events and other platform features;
- provide profile set-up assistance where applicable;
- operate and improve the Super Directories website;
- understand how people use the website;
- maintain the security and integrity of the platform;
- detect or prevent fraud, misuse or unlawful activity;
- enforce our Terms of Service and other policies;
- comply with legal and regulatory obligations;
- establish, exercise or defend legal claims;
- keep appropriate business, accounting and transaction records; and
- send marketing communications where permitted by law.
We will not use personal information for purposes that are incompatible with the purposes for which it was collected unless permitted or required by law.
6. OUR LAWFUL BASES FOR USING PERSONAL INFORMATION
UK data protection law requires us to have a lawful basis for processing personal information. Depending on the circumstances, we may rely on one or more of the following.
Contract
We may process personal information where it is necessary to enter into or perform a contract with you.
For example, this may apply when you purchase a membership, create an account or ask us to provide a paid service.
Legitimate interests
We may process personal information where it is necessary for our legitimate business interests and those interests are not overridden by your rights and interests.
Our legitimate interests may include:
- operating and improving Super Directories;
- supporting Members;
- promoting the platform and its services;
- maintaining website security;
- preventing fraud and misuse;
- understanding how our services are used; and
- protecting our business and legal rights.
Where we rely on legitimate interests, we consider the impact of the processing on the individuals concerned.
Consent
Where required, we may process information based on your consent.
Where processing is based on consent, you may withdraw that consent at any time. Withdrawal will not affect processing that was lawful before consent was withdrawn.
Legal obligation
We may process information where necessary to comply with a legal or regulatory obligation.
The ICO requires organisations to identify an appropriate lawful basis and to be transparent about that basis.
7. PAYMENTS
Where you purchase a membership or another paid service through Super Directories, payments are processed securely by Stripe, our third-party payment processor.
Stripe may collect and process information necessary to complete your transaction, including payment card details, billing information and transaction information.
Super Directories does not receive or store your full payment card details. Payment information submitted through Stripe is handled in accordance with Stripe's own privacy and security practices.
We may retain information relating to your transaction, including the amount paid, membership purchased, payment status, transaction reference and relevant dates, where necessary for membership administration, accounting, tax, fraud prevention and legal purposes.
8. ENQUIRIES & CONTACTING BUSINESSES
Super Directories may allow visitors to contact businesses through the platform.
Where you submit an enquiry, the information you provide may be shared with the business you have chosen to contact so that it can respond to you.
Once your information has been received by that business, the business may act as a separate data controller in relation to its subsequent use of your information.
You should review that business's own privacy information if you wish to understand how it handles your personal information.
Super Directories is not responsible for the independent data protection practices of Members.
9. REVIEWS & PUBLIC CONTENT
Where you submit a review or other material intended for public display, information contained within that submission may be publicly visible.
You should not include sensitive or unnecessary personal information about yourself or another person in a public review.
We may moderate, restrict or remove content in accordance with our Terms of Service and other policies.
10. MARKETING COMMUNICATIONS
We may send information about Super Directories, membership services, events, offers or other relevant news where we have a lawful basis to do so.
Where consent is required, we will ask for it.
You can unsubscribe from marketing emails at any time by using the unsubscribe option included in the communication or by contacting us.
Unsubscribing from marketing does not prevent us from sending essential service communications relating to your account, membership, payment, security or other administrative matters.
Electronic marketing is also subject to the UK's Privacy and Electronic Communications Regulations (“PECR”), alongside UK GDPR requirements.
11. COOKIES & SIMILAR TECHNOLOGIES
Super Directories uses cookies and similar technologies to support the operation and functionality of our website.
Cookies are small files or pieces of information that may be stored on your device when you visit a website.
Some cookies may be necessary for the website to function correctly. Other cookies and similar technologies may be used for purposes such as website analytics and understanding how visitors use Super Directories.
Our website currently uses Google Analytics and Google Site Stats to help us understand website traffic, visitor activity and how people interact with our website.
Where consent is required under applicable UK law, we will seek the appropriate consent before using non-essential cookies or similar technologies.
We are currently reviewing the cookie controls and technologies provided through our website platform to ensure that visitors are provided with appropriate information and choices regarding non-essential cookies.
You may also be able to control or delete cookies through your browser settings. Please be aware that disabling certain cookies may affect some website functionality.
Further information about the specific cookies and technologies used by Super Directories may be provided through a separate Cookie Policy or cookie-management facility.
12. WEBSITE ANALYTICS
Super Directories currently uses Google Analytics and Google Site Stats to help us understand how visitors use our website and to improve the website and our services.
These technologies may collect information such as:
- pages visited;
- time spent on the website;
- how visitors arrived at the website;
- general interactions with website features;
- browser and device information; and
- other technical or usage information.
Analytics information helps us understand matters such as which areas of Super Directories are being used, how visitors navigate the website and where improvements may be helpful.
Where the use of analytics cookies or similar technologies requires consent under UK law, we will seek the appropriate consent.
We will keep our use of analytics technologies under review and update this Privacy Policy and any relevant cookie information where necessary.
13. WHO WE MAY SHARE PERSONAL INFORMATION WITH
We do not sell your personal information.
We may share personal information where reasonably necessary with trusted organisations that help us operate Super Directories, such as providers of:
- website hosting and technology;
- directory platform services;
- payment processing;
- email and communications;
- website analytics;
- data storage and backup;
- IT and security support;
- professional legal, accounting or business services; and
- other services necessary to operate the business.
We may also share information:
- with a Member where you specifically ask to contact that Member;
- where you have asked us or authorised us to do so;
- where required by law, regulation, court order or a competent authority;
- to investigate or prevent fraud, unlawful activity or serious misuse;
- to establish, exercise or defend legal rights; or
- in connection with a sale, merger, restructuring or transfer of all or part of our business.
Service providers acting on our behalf are expected to handle personal information appropriately and only for authorised purposes.
We do not share personal information with unrelated third parties simply so that they can market their products or services to you.
14. INTERNATIONAL TRANSFERS
Some of the third-party technology and service providers used to operate Super Directories may process, access or store personal information outside the United Kingdom.
This may include providers involved in website technology, payment processing, analytics, communications and other services necessary to operate Super Directories.
Where personal information is transferred outside the United Kingdom, we will take appropriate steps to ensure that the transfer is made in accordance with applicable UK data protection law.
Depending on the country and circumstances, this may include relying on UK adequacy regulations or appropriate contractual or other safeguards recognised under UK data protection law.
We are currently reviewing the data-processing arrangements of our website platform provider and will update this Privacy Policy where necessary to provide further information about relevant international transfers and safeguards.
15. HOW LONG WE KEEP PERSONAL INFORMATION
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected, including satisfying legal, accounting, tax, contractual and reporting requirements.
The appropriate retention period depends on the type of information and why we hold it.
For example, we may retain:
- account and membership information for the duration of the membership and for an appropriate period afterwards;
- transaction and accounting information for periods required by applicable tax and accounting law;
- communications for as long as reasonably necessary to deal with the relevant matter and maintain appropriate business records;
- public profile content while the relevant profile remains active and for a reasonable period afterwards where required for administrative, legal or technical purposes; and
- marketing preferences where necessary to ensure that we respect an unsubscribe request.
Where personal information is no longer required, we will delete, anonymise or otherwise securely dispose of it where appropriate.
Retention information is one of the matters UK privacy notices are expected to address.
16. HOW WE PROTECT PERSONAL INFORMATION
We take reasonable and appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.
However, no internet-based service or method of electronic storage can be guaranteed to be completely secure.
You are responsible for keeping your account password and login information confidential and should contact us if you believe your account has been accessed without authorisation.
17. YOUR DATA PROTECTION RIGHTS
Depending on the circumstances, UK data protection law may give you rights including the right to:
- request access to personal information we hold about you;
- request correction of inaccurate or incomplete information;
- request deletion of personal information in certain circumstances;
- request restriction of processing in certain circumstances;
- object to certain processing;
- request transfer of certain information to you or another organisation;
- withdraw consent where we rely on consent; and
- complain to the UK's data protection regulator.
These rights are not absolute and may depend on the circumstances and the lawful basis on which information is processed.
To exercise your rights, contact us at:
We may need to verify your identity before responding to a request.
18. COMPLAINTS TO THE INFORMATION COMMISSIONER'S OFFICE
If you have concerns about how we handle your personal information, we would appreciate the opportunity to address them first.
You also have the right to complain to the Information Commissioner's Office (ICO), the UK's independent data protection regulator.
Information Commissioner's Office
Information about making a data protection complaint is available through the ICO.
19. CHILDREN'S PRIVACY
Super Directories business memberships are intended for adults aged 18 or over.
Our website is not intended to collect personal information directly from children for the purpose of creating business memberships.
If we become aware that personal information relating to a child has been collected inappropriately, we will take reasonable steps to address the situation in accordance with applicable law.
20. THIRD-PARTY WEBSITES
Super Directories may contain links to websites, social media services, maps and other online services operated by third parties.
We do not control those third-party websites and this Privacy Policy does not govern their processing of personal information.
We encourage you to read the privacy information provided by any third-party website or service you use.
21. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our services, technology, business practices or legal requirements.
The latest version will be published on the Super Directories website and the “Last updated” date will be changed accordingly.
Where a change materially affects how we use personal information, we will take reasonable steps to bring the change to the attention of affected individuals where required.
22. CONTACT US
If you have questions about this Privacy Policy, how we use personal information or your data protection rights, please contact:
Super Directories Ltd
Company number: 16978767
Registered office: 20 Wenlock Road, London, England, N1 7GU
Website: www.superdirectories.co.uk
Email: hero@superdirectories.co.uk
Super Directories Ltd | Company No. 16978767 | Registered Office: 20 Wenlock Road, London, England, N1 7GU