Behind Every Business Is a Story Worth Telling
A business might begin in a shop, a studio, a spare room, a van or around the kitchen table.
But behind every one is a person.
An idea. A leap of faith. A few lessons learned along the way. Probably some late nights. And hopefully a few moments when they stop and think, “I actually did that.”
Hero Stories is where we celebrate the people behind London's independent businesses.
Not just what they sell.
Why they started. What they've overcome. What they've learned. And what they're building next.
Meet Our Local Heroes
Beez 100's Catering
From a one-bedroom flat to feeding a community
Bee built her catering business while raising her family, creating beautiful Mauritian and Caribbean food from humble beginnings.
What started with individual meals grew into catering for community events, private functions and hundreds of people — but food was never the whole story.
For Bee, business is also about family, community and building something meaningful for the future.
360 Results Fitness
Turning a passion for fitness into a business that helps others
Leon discovered fitness at 16 and soon realised that his real strength wasn't simply training himself — it was encouraging other people.
That passion eventually led to qualifications, personal training and the creation of his own private fitness studio.
His philosophy is wonderfully simple: whatever your starting point, there's always another level to reach.
Where Our Hero Stories Began
Before Super Directories had officially launched, I created the first edition of Super Local, our little digital magazine celebrating independent businesses and the people behind them.
Looking back, some things have changed since that first edition — including Super Directories itself!
But one thing hasn't.
My belief that brilliant small businesses and the people building them deserve to be seen and celebrated.
Take a look at where our Hero Stories began.
Every Local Hero Has a Story. What's Yours?
You don't need the biggest business.
You don't need thousands of followers.
And you certainly don't need to have everything figured out.
We're interested in the real stories behind London's independent businesses.
The kitchen-table beginnings. The career changes. The family businesses. The ideas that wouldn't leave you alone. The setbacks. The lessons. The little wins that turned into something bigger.
As Super Directories grows, we'll be sharing more Hero Stories, Founder conversations and Hot Seat Interviews with members of our Local Heroes community. Because your business deserves more than a profile.
The person behind it deserves to be seen too.