How Super Directories Works

Helping London’s Independent Businesses Be Seen, Remembered & Discovered

Super Directories is a London-focused online business directory and growing Local Heroes community, created to help small and independent businesses build their visibility, showcase what they do and make it easier for local people to discover them.

 

We support businesses operating across London within the M25, including sole traders, family-run businesses, home-based and cottage businesses, local service providers, creatives, independent retailers and growing small businesses.

 

Super Directories is operated by Super Directories Ltd (Company No. 16978767) and was founded by Michelle Sweeney, known as M.

 

We are currently in our Founding stage, building our first community of London Local Heroes.

 

More Than a Name, Number & Pin on a Map

Traditional directories can be useful for helping people find a telephone number or website.

 

Super Directories was created to give independent businesses somewhere they can tell people much more.

 

A Super Directories profile can become a professional online showcase for your business, bringing together useful information such as:

The aim is simple: when somebody discovers your business, we want them to be able to get a genuine feel for who you are, what you do and why they might choose to find out more.

 

For businesses without a full website, a Super Directories profile can also provide a professional online place to send potential customers.

 

For businesses that already have a website and social media presence, it provides another way to strengthen their wider online visibility.

 

Built Around Visibility, Trust & Community

Super Directories is being built around three simple ideas.

Visibility

People cannot choose a business they never discover.

 

Super Directories gives independent businesses another opportunity to be found online and provides a dedicated space to showcase their business beyond a basic directory entry.

Trust

People increasingly want to know more about the businesses they buy from.

 

Reviews, photographs, videos, detailed business information and our Hero Stories help people see more than a company name.

 

We believe the person behind the business matters too.

Community

Super Directories is not intended to become a database of businesses that simply sits online.

 

Our wider vision is to build a community around London’s Local Heroes through business stories, member promotions, useful resources, visibility support and our Local Heroes Socials.

 

We want to help make supporting independent businesses feel easier, more personal and more rewarding.

 

Who Can Join Super Directories?

Super Directories is primarily for small and independent businesses serving customers within London and the M25.

 

That may include:

You do not need to have a shop, office or traditional commercial premises to become part of Super Directories.

 

Some brilliant businesses are built from workshops, spare rooms, studios, kitchens and kitchen tables.

 

Sometimes even the sofa.

Our Current Founding Memberships

Super Directories is currently offering two annual Founding memberships.

Founding Super Hero — £249 per year

Our core annual Founding membership provides a professional Super Directories business profile together with the features and community benefits included within the Founding plan.

FEATURED Founding Super Hero — £299 per year

Our FEATURED Founding membership includes enhanced profile capacity together with additional visibility and Founder support benefits.

 

These include enhanced profile features, priority visibility opportunities and exclusive visibility support from M.

 

Both current memberships are annual. There is currently no monthly membership option.

 

The current Founding prices of £249 per year and £299 per year replace earlier pre-launch pricing.

 

Founding members retain their Founding membership price for as long as their membership remains continuously active and renews annually without interruption, subject to the membership terms.

 

Full current features and membership details can be found on our Become a Local Hero page.

 

Why Join a New Directory?

Super Directories is a new and growing platform.

 

We do not pretend to have decades of history, and we will never promise instant results simply because a business creates a profile.

 

What we offer is another genuine opportunity for independent businesses to:

Our Founding businesses are joining us at the beginning and helping shape what Super Directories becomes.

 

That is why we call them our Founding Super Heroes.

 

Does Super Directories Guarantee Customers or Sales?

No.

 

Super Directories provides visibility, profile features, promotional opportunities and community support, but we cannot guarantee enquiries, customers, sales or a particular level of revenue.

 

We also cannot guarantee a particular position within Google or other search-engine results.

 

Marketing rarely comes with a magic wand.

 

What we can provide is another credible opportunity to be seen, remembered and discovered as part of a wider visibility strategy.

 

How Is Super Directories Different?

There are many excellent places where people can search for businesses.

 

We are not trying to become another enormous, anonymous database.

 

Super Directories has been created specifically around London’s independent business community.

 

We want our profiles to showcase businesses properly.

 

We want customers to discover the people behind them.

 

We want to tell their stories.

 

And over time, we want to build connections between independent businesses and the communities that support them.

 

Our mission is:

 

Helping London’s independent businesses become more visible, more valued and more celebrated.

 

Meet M, Founder of Super Directories

Super Directories was founded by Michelle Sweeney — better known around here simply as M.

 

M created Super Directories because she believes brilliant independent businesses are too often overlooked online, particularly when competing against larger brands with bigger marketing budgets.

 

The idea grew into something bigger than simply creating another directory.

 

The vision is to build a platform that celebrates the people behind London’s independent businesses while helping local consumers discover businesses they may otherwise never have known existed.

 

You can read more about M and how Super Directories began on our Our Story page.

 

Ready to Explore?

If you are looking for an independent London business, head over to Find a Local Hero and start exploring.

 

If you own a small or independent business serving London and would like to become part of our growing community, visit Become a Local Hero to see our current Founding memberships.

 

And if you still have questions, visit our Frequently Asked Questions page or Get in Touch.

 

Discover Local. Support Small. Champion Independent.